B'Twin challenged us to improve the visibility of the cyclist by creating a potential B'Twin product.

We wanted our product to improve the users visibility without him/her having to buy and use an extra product.

So, we designed the Glo'Pack. The Glo'Pack is a redesign of the existing Tilt 5 backpack from B'Twin with an integrated phosphorescent surface. The durable ‘glow in the dark’ surface is arrow shaped pointing to the left. This indicates to cars and other cyclists where they should pass by.

 

Teamed up for this challenge with design studio 'Masjien' members:

Jef Willemyns

Stef Van Doorsselaere

Andreas Vandendriessche

 

Module Design & Prototyping 3rd bachelor Industrial Product Design 2015.